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Click Fraud By the Numbers

About a week ago, I posted some figures from the click fraud reporting service, Click Fraud Index [run by Click Forensics] which showed that click fraud rate was on the rise. Below are some additional disconcerting numbers from the same report:

Click Fraud By the Numbers:

70% - the amount of parked domains in the Yahoo and Google publisher networks

25.6% - the amount of click fraud on the search and content networks

15.8% - the amount of click fraud on all PPC search

10% - the amount of clicks Google says it discounts

3% - the amount of clicks Click Forensics finds that Google discounts

12.8% - the amount of click fraud CF believes advertisers are billed for

.02% - the percent of Google’s revenues Google gives for refunds categorized
as click fraud

unknown - the percent of Google’s revenues Google gives for click fraud refunds
that it categorizes as something else

100% - the number of industry experts who believe that it is an impossible dream
for a click fraud system to achieve .02% error rate as claimed by Google

Originally Syndicated via RSS from SiteProNews Blog