Internet Marketing:
...is the practice of using all facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing. Internet Marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, and interactive advertising.
For some days now I haven’t been able to accurately view the keyword analysis and quality score in my AdWords account. Whenever I try to click the tool for any of my keywords, I get the following message:
Ad Showing? No
The keyword phrase doesn’t currently trigger any of your ads. There are several possible reasons your ad isn’t showing for this keyword, such as:
- You just added the keyword to your campaign. You may experience a short wait as your keyword goes through the review process.
- Our server is experiencing a delay.
- Your ad delivery is being spaced throughout the day.
The keywords are not new, I’m getting click-throughs and my daily budget is large enough to prevent ad delivery spacing, yet I get the same message for every single keyword in my account. And I’m not alone. According to comments on my other blog, AdWords Advertisers in Ireland and China are experiencing the same error. I’ve reported the problem to Google and part of the response I got was:
“We’ve identified a known technical issue affecting a limited number of accounts. Our engineers are currently working to solve the problem and hope to reach a resolution shortly. We look forward to providing you with the most effective advertising available…”
After a few days of no change, I emailed them again, only to be told:
“Please know that our engineers are currently working to solve the problem and hope to reach a resolution shortly.”
Are you experiencing similar problems? We’d like to hear from you. Please leave your comments.
Originally Syndicated via RSS from SiteProNews Blog
Today’s question is from Carol, who writes:
I’ve heard that too many affiliate links are a problem with page ranking, but my site requires this. My site is a booklist, and all the books are linked to Amazon (primarily) so that readers can access more information, the picture of the front cover, sample pages, etc. I have noticed that the pages with the books and all the affiliate links don’t get much attention from Google, but my other pages without these links get much more search engine traffic.
Are these links getting in the way of a higher page ranking for me? Would it help to add a “nofollow” robots meta tag on these pages?
Thanks,
Carol
Hi Carol
The type of affiliate links most people have problems with are affiliate URLs that are tripping up robots or those that are creating duplicate content for a site. For example, if I offer an affiliate program for my product at www.site.com/product/ and then all my affiliates are linking to it using their affiliate id e.g. www.site.com/product/aff.cgi?2014, then in the eyes of the search engines, that is creating multiple versions of the same page. In this case, search engines will usually try to determine the most authoritative version of the page and sometimes they will choose an affiliate’s version instead of the official site.
In your case, you are simply linking out to Amazon using your affiliate link. It’s a question of usability: do your links make your site more usable to visitors? More than likely. You should always put the usability of your site and your visitor’s interests first. Provided you consult Google’s Webmaster Help while doing so, you really can’t go wrong.
However, if the number of external links on a single page are excessive or all pointing to the same external site, it may trip a suppression filter. So it’s probably best you use rel=”nofollow” on each link so you aren’t diluting your site’s ranking potential. See this interview of Matt Cutts by Rand Fishkin to learn more about the benefits of using “nofollow”.
Kalena
Got a web site problem? A question about search engines? Email me via kjordan[at]sitepronews.com with “Reader Rescue” in your subject line and I’ll do my best to answer it here.
Originally Syndicated via RSS from SiteProNews Blog
We all know that the modern concept of the blog developed from online diaries. The Wikipedia definition of blog is:
“A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.”
But do you know how the term blog actually came about? I was curious so I did some research. The term “weblog” was actually coined by US blogger Jorn Barger on 17 December 1997. Barger is best known as editor of Robot Wisdom, an influential early weblog. Barger used the term to describe the new kind of website that was emerging at the time that was a sort of an annotated bookmarks list available for public viewing, a “log” of journeys around the fledging web with links and commentaries.
The short form, “blog,” was coined by his colleague Peter Merholz, who jokingly broke the word weblog into the phrase wee blog in the sidebar of his blog Peterme.com in April or May of 1999. You can actually see this in an archived version of the site from the Wayback Machine and he later discusses the impact his joke has had.
The word blog has now been adopted as both a noun and verb (”to blog,” meaning “to edit one’s weblog or to post to one’s weblog”). But who is considered to be the world’s first blogger? Ah that opens a different can of worms entirely and is a post for another day. Stay tuned!
Originally Syndicated via RSS from SiteProNews Blog
Today’s question is from Helen, who writes:
Hi Kalena,
After several years of hard SEO work my home page finally got a #5 ranking by Google and most all my second tier pages were ranked at #4. Then suddenly a few months ago most of my 2nd tier pages dropped to “no ranking available” even though my home page stayed a #5. I’ve compared the code on the couple of 2nd tier pages that still have a #4 rating to the ones that got dropped and can’t see anything different. My entire site has about 400 pages. I’ve started social bookmarking my 2nd tier pages and still no difference in the ranking. Can you possible guess at an explanation of why I suddenly got dropped, when I didn’t do anything differently?
Thank you so much.
Helen
Hi Helen
My first guess was that your 2nd tier pages had been banished to the dreaded Supplemental Index, but I’ve just checked and none of your pages show up in the supplementals, so that’s good. Google is currently showing 356 pages from your site as being indexed, so that’s also good. Yahoo is actually showing over 600 pages indexed which is interesting considering you claim to have only 400 pages!
However, you didn’t tell me the search query that returns the rankings you are talking about, so it’s a bit difficult for me to determine reasons for the ranking drop. But a couple of things could be causing the drop:
–> Google makes small tweaks to their ranking algorithm on a regular basis. Some of these tweaks involve the addition of code filters to detect and suppress code it sees as artificially influencing your page’s relevancy. It may be that the new algorithm includes a new filter that has picked up something on your pages Googlebot doesn’t like, for example, excessive keyword repetition (as exists on your home page), or keyword-stuffed alt tags.
–> Thousands of new pages get added to the Internet every day. Chances are that some of these might be targeting the same keywords and phrases that you are. If those pages are better optimized than yours, yours will naturally be pushed down in the results.
–> Because you have quite a large number of backward links showing in Yahoo but none showing in Google, it may be that Google has decided many of those backlinks are not as relevant as they used to be and has suppressed any influence they previously had on your rankings.
You should also follow the advice in this post about Google Webmaster Tools to ensure your site is being indexed correctly. Hope this helps!
Kalena
Got a web site problem? A question about search engines? Email me via kjordan[at]sitepronews.com with “Reader Rescue” in your subject line and I’ll do my best to answer it here.
Originally Syndicated via RSS from SiteProNews Blog