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Google AdWords Keyword Quality Score is Broken

For some days now I haven’t been able to accurately view the keyword analysis and quality score in my AdWords account. Whenever I try to click the tool for any of my keywords, I get the following message:

Ad Showing? No
The keyword phrase doesn’t currently trigger any of your ads. There are several possible reasons your ad isn’t showing for this keyword, such as:
- You just added the keyword to your campaign. You may experience a short wait as your keyword goes through the review process.
- Our server is experiencing a delay.
- Your ad delivery is being spaced throughout the day.

The keywords are not new, I’m getting click-throughs and my daily budget is large enough to prevent ad delivery spacing, yet I get the same message for every single keyword in my account. And I’m not alone. According to comments on my other blog, AdWords Advertisers in Ireland and China are experiencing the same error. I’ve reported the problem to Google and part of the response I got was:

“We’ve identified a known technical issue affecting a limited number of accounts. Our engineers are currently working to solve the problem and hope to reach a resolution shortly. We look forward to providing you with the most effective advertising available…”

After a few days of no change, I emailed them again, only to be told:

“Please know that our engineers are currently working to solve the problem and hope to reach a resolution shortly.”

Are you experiencing similar problems? We’d like to hear from you. Please leave your comments.

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