Internet Marketing:

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Reader Rescue: Is this link requester trying to create one-way links?

Looks like Reader Rescue is a hit! Thanks to everyone who sent in questions, I’ll try to get to all of them. Today’s question is from Jim, who writes:

Here lately I have been getting some requests to exchange links with some prominent websites. In their email, they provide me a link to where they have placed a link to my website and of course they provide their link code to me for placement on my site. However, their website address is different than their link site address when carefully analyzed. The website and the links page addresses are similar at first look, but you can not get to the links page from the actual website. I believe they are trying to create one way links.

Here’s an example: I am requested to link to www.site-A.com but my link is on www.site-B.com/SiteALinks/links.html You get the picture? I believe I am right but please let me know if I am not. I guess this practice surprises me. Have you heard of such things? Or maybe I am too naive?

Jim

Hi Jim

You’re spot on. These cheeky link requesters have the nerve to ask you to link directly to their site in exchange for posting a link to your site on some unrelated site, on a non-indexed page buried in a sub-directory. They are aware of the value of one-way incoming links as opposed to reciprocal link swaps and are hoping that you won’t notice (or won’t care) that the reciprocal link is on another domain. I’ve removed the actual domains from your example so they don’t get any link juice, but for the benefit of our readers, the link request came from a web hosting firm and the link page that they offered Jim in return for his link was on an unrelated low quality “directory” with a PageRank zero. The link page they refer to isn’t even cached by Google!

Jim, bin any future requests from these people and if they’ve already linked to you from a low quality page, you should probably ask them to remove the link less it dilutes your own site’s link reputation.

Kalena

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