Internet Marketing:

...is the practice of using all facets of internet advertising to generate a response from your audience. It ties together both the creative and technical aspects of the internet, including design, development, advertising and marketing. Internet Marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, and interactive advertising.

Reader Rescue: Why hasn’t Google cached my home page lately?

Last week I answered a question here for a reader and it got me thinking. Because I receive a lot of questions and SPN readers seem to like FAQ posts, I thought I’d introduce a regular feature here on my SPN Blog where I try to help a reader in distress about their web site. I’m calling the new feature Reader Rescue. Like it?

This week’s question is from Simon, who writes:

Hi Kalena,

I’m worried that google hasn’t cached my index page since August. I’ve changed the information and structure completely - now it’s html for the index, wordpress for the innards. However, the metadata and the cache from the two-month old wordpress index page still shows up in the google search results for my name. Why would this be so? Many thanks for your help.

Simon

Hi Simon

I had a look at your site today (Simon wants to keep his URL private) and it seems like Googlebot finally updated your cache this week. I’m not sure what caused the delay, possibly an indexing issue, or perhaps the page was stuck in Google’s supplemental index, but there are a few things you can do to ensure your page cache is updated more regularly in future:

1) Make sure the page is listed in your Google XML Sitemap.
2) Make sure your Google Sitemap is updated regularly with any page additions and verified in your Sitemaps account.
3) Login to your Google Webmaster Tools account regularly to check for any sitemap or page indexing issues. You can also see here when Googlebot last visited your site.
4) Make sure you update any pages you want indexed on a regular basis.
5) Make sure any pages you want indexed are linked to from within your own site AND from other sites.

Kalena

Got a web site problem? A question about search engines? Email me via kjordan[at]sitepronews.com with “Reader Rescue” in your subject line and I’ll do my best to answer it here.

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